Hispanicize, the largest social media conference in the US Hispanic world, once again brought together hundreds of content creators, marketing agencies, traditional media and brands. Top digital content marketers and media gathered in Miami at the J.W. Marriott between April 4 and 6 to connect, talk about the evolution of social media, content creation, and trends in the field. Facebook and Instagram had an entire area of the expo hall, and had one of the best brand activations we saw.
A day before the official Hispanicize kick off, we attended the second DiMe Summit, which is only for content creators. During one of the workshops, I had the privilege of meeting and learning from the head writer of Elena de Avalor, Silvia Olivas. She was wonderful in pointing out what makes great storytelling.
Three jam-packed days at Hispanicize
As is traditional in Hispanicize, there were sessions for journalists, content creators, television producers, marketing managers, music fanatics and film enthusiasts. This year, the Latinovator award recipients were journalist José Díaz Balart and gymnast Laurie Hernandez. Check out our YouTube channel for our exclusive interview with Laurie.
Here’s a video with my top moments from Hispanicize 2017.
In addition to the DiMe conferences and summit, there was a small business competition sponsored by Wells Fargo. Our friend Carla Curiel from Mundo Lanugo won the second edition of The Latino Perfect Pitch and will receive $ 5000 dollars so that her company can grow even more.
The event concluded with the third Tecla awards. I was thrilled to be included again in the finalists, this time for best family content. I would like to thank Neutrogena and especially Franz Muñoz for making me feel like a movie star when they glammed me up for the red carpet.
Til next year!